L’action se passe à TheFamily, un des hauts lieux de la French Tech. A deux pas de la Bastille, dans une ambiance très startup: grande verrière centrale avec palmiers aux quatre coins, bibliothèque avec les derniers bouquins à la mode chez les geeks (la bio de Steve Jobs par exemple), phrases inspirationnelles postées sur les murs et colonnes (citations de Einstein, Think Wrong avec Wrong écrit à l’envers, extraits de livres sur les startups… en anglais of course). Il s’agit d’un UXcamp organisée par le site impots.gouv.fr. Les participants sont en majorité de l’administration des finances, certains de startups, d’autres de l’etalab – comprendre état-laboratoire (mission: coordonne l’action des services de l’État et de ses établissements publics pour faciliter la réutilisation la plus large possible de leurs informations publiques). L’idée ? Trouver de nouvelles idées, proposer, penser autrement, pour élargir/humaniser/moderniser la relation des Finances Publiques avec le public en général, et le site impots.gouv.fr en particulier. Une journée, des équipes entre 2 et 6 personnes, pas de gagnant, chaque équipe propose un pitch de 4 minutes à la fin, tout le monde à droits aux applaudissements et aux félicitations. Plutôt sympa donc.
Les équipes se forment après un petit brainstorming, où chacun apporte ses idées. Certains proposent des concepts de coffre-forts numériques, de payement des impôts par portable. Je m’intéresse plutôt à l’interface que je connais le mieux, la déclaration de revenus. Je suis en équipe avec 3 développeurs du ministère des finances. Le sujet, repenser l’interface. On passe pas mal de temps sur le niveau de détail à donner à la page principale: le débat s’installe entre simplicité de mise en page contre réduction du nombre de clics. Un de mes compagnons est favorable au payment one-click à partir de la page d’accueil du site. Pour moi, payer une amende est un acte suffisamment grave pour justifier de se rendre sur une page avant de la valider, ce qui a l’avantage de simplifier l’aspect de la page principale. Plutôt que de prolonger le désaccord, je décide de traiter un sujet connexe mais suffisamment différent pour être complémentaire: la déclaration de revenus sur mobile. Ci-dessous, un résumé du pitch de fin de journée.
Aie aie aie!
Je n’ai pas payé mon deuxième tiers, et j’écope d’une majoration de 10%… En plus, si j’avais su, j’aurais déclaré les 700 euros de la chaudière.
Pour éviter ce genre de situation, il faut d’abord fournir un tableau de bord pour piloter la relation avec les impôts. Voici un petit cahier des charges:
Ci-dessous la solution proposée lors du pitch:
Mes commentaire 1 semaine après:
July 2, 2014
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